Venture Encoding Appoints M/C/C

DALLAS M/C/C has been awarded the advertising account of Venture Encoding Service.

The Dallas shop won the business of the Fort Worth, Texas-based client following a review against undisclosed local agencies, M/C/C president Mike Crawford said.

Venture Encoding sells a variety of online payment services to the financial sector. Its clients include First Horizon Home Loan Corp. and Sallie Mae.

M/C/C will handle the client’s market research, strategic planning, Web site development, public relations, advertising and media buying.

The client’s account was inactive last year. Billings are expected to be “in the six digits,” Crawford said.

The first campaign will break in trade magazines this spring.