Veduccio & Partners Touts Pair of Restaurants

boston—Veduccio & Partners has unveiled print ads for a pair of new eateries, Thoreau’s and Twenty-Eight Atlan tic, housed in the Wequas sett Inn on Cape Cod.

The effort promotes the dining establishments as alternatives to the more traditional “lobster shacks” that typify the Cape Cod dining experience, according to Russ Veduccio, president and creative director at the 10-person Boston shop.

One execution for Thoreau’s, an upscale lounge, features the headline, “A new chapter begins.” The copy reads, “Overlooking Cape Cod’s tranquil Pleasant Bay, Thoreau’s offers a relaxed environment for friendly conversation and a cup of good cheer.” The text continues, “Add to this a comforting plate from our new menu, and you’ll soon begin to understand Henry David Thoreau’s love for a place called Cape Cod.”

Another execution, for Twenty-Eight Atlantic, shows a dinner plate with the headline—”The Cape’s newest restaurant is about to re-define taste”—printed across it.

Veduccio & Partners crafted a series of three ads introducing the two dining establishments, located in Pleasant Bay, Mass. The push is running in local newspapers and regional magazines, such as the Cape Cod Times, the Cape Cod Chronicle and the Cape Cod Voice. The efforts are running through October.

Spending was not disclosed.

Veduccio & Partners worked under the guidance of Mark Novota, managing director at the Wequassett Inn, to name each restaurant and craft new logos. The agency has been partnered with the client for more than 13 years.

Creative credits for the campaign include Veduccio as creative director and copywriter and Steve Arinello as art director.

Veduccio & Partners’ client roster includes the law firm Foley Hoag in Boston and Amity Insurance, Quincy, Mass.