V&B Sets Aggressive Growth Plan

Projects Chicago Office Billings to Hit $120 Million Within 5 Years
CHICAGO–Vickers & Benson chairman John Hayter spent six years in the 1980s as chief executive officer of Young & Rubicam’s office here. It helps explain why he knows it won’t be easy for his agency to establish a presence here.
“This isn’t a market you can enter as a copycat [agency] or with arrogance. This is a tough market, and it’s a challenge,” Hayter said last week as Toronto-based V&B opened its first full-service branch operation here.