Vans Is Throwing Itself a 50th Birthday Party—Make That 10 of Them

House of Vans pop-ups take experiential marketing 'off the wall'

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Faithful wearers of Vans sneakers who happen to live in New York or London already know the local House of Vans as a place to chill out, catch a live band, check out an art installation or (of course) do some skateboarding. And good for them—it’s too bad Vans fans in other cities don’t have such a place to hang.

For the next few days, though, they will.

Starting today, Vans will throw open a string of temporary House of Vans locations (“pop-up experiences,” the company calls them) in cities including Austin, Toronto, Mexico City and Hong Kong.



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