Vans Is Throwing Itself a 50th Birthday Party—Make That 10 of Them

House of Vans pop-ups take experiential marketing 'off the wall'

Faithful wearers of Vans sneakers who happen to live in New York or London already know the local House of Vans as a place to chill out, catch a live band, check out an art installation or (of course) do some skateboarding. And good for them—it's too bad Vans fans in other cities don't have such a place to hang.