Valentine's Day Spending Is Projected to Reach $18.9 Billion This Year

With $703 million going to the dogs (and cats and other pets)

This Valentine's Day you're probably planning to shower your loved ones with special trinkets to show your love: jewelry, candy, a special night out, maybe some milkbones. Wait a second. Yes, according to a new study from the National Retail Federation, American's will spend $18.9 billion this holiday with $703 million of that allocated to pampering their pets.