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Just convincing consumers to travel to the local mall is enough of a challenge. Enticing them to lay out a chunk of change to travel to your city for vacation is on a whole other level.
But marketers are finding some creative, often socially driven ways to lure travelers to such ports of call as Los Angeles, New Orleans and Las Vegas.
“The most successful destinations make you feel something, something visceral, in their advertising,” said Nan Marchand Beauvois, senior director of councils at the U.S.
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