The U.S. Postal Service, which is in the midst of a consolidation that could cost Leo Burnett its portion of the account, is launching a campaign from the agency.
The work breaks today with a TV spot that shows a high-school boy receiving an acceptance letter from the University of Arizona. “The next four years brought to you by the United States Postal Service,” says a voiceover. The theme, “Brought to you by the United States Postal Service,” is expected to remain regardless of the review’s outcome.
That spot will air for six weeks and be followed by print ads.
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