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Just a day after Doug Herzog replaced Rob Sorcher as president of USA Network, former MSNBC sales executive Jon Spaet late last week was
named chief of ad sales for USA Cable. Spaet, who left MSNBC in 1999 as vp of ad sales for the dot-com world, replaces Richard Sheingold, who had been USA Networks’ president of ad sales.
Before joining USA, Sheingold, who had been president of ad sales for CBS’ Station Group, overseeing spot advertising until last May, apparently had difficulty adjusting to the cable sphere and the edicts of selling in the national marketplace, sources said.
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