Megan Larson

Alt Image Text

Spot Tv

Brand Marketing

Advertising spending on TV stations is expected to tumble next year following double-digit revenue growth in 2006. According to a survey of several Wall Street firms by the Television Bureau [...]

Alt Image Text

MindShare

Brand Marketing

In every respect it was a risky endeavor. The product was Degree for Men, and the mission was to create an integrated campaign for around $20 million that would increase [...]

Alt Image Text

TBS to Launch Video Game Network

Brand Marketing

SAN FRANCISCO Turner Broadcasting System said it will join the video game business with a broadband channel called GameTap, set to launch in the fourth quarter.Adopting the same strategy it [...]

Alt Image Text

Fast Forward

Brand Marketing

When News Corp. finalized a deal to buy controlling interest in DirecTV parent Hughes Electronics at the end of 2003, the industry speculated how chairman Rupert Murdoch would radically change [...]

Alt Image Text

Adweek Magazines Cable SpecialReport

Brand Marketing

ohnathan Rodgers can’t stop talking. Sitting in his 10th-floor office overlooking Silver Spring, Md., on a cold, crisp day in late winter, Rodgers, 58, discusses the recent accomplishments and future [...]

Alt Image Text

ESPNU Set to Debut With ‘College GameDay’

Brand Marketing

NEW YORK ESPNU will launch today in about 3 million homes.The new service aims to differentiate itself from sibling channels ESPN and ESPN2 (and other sports networks) by offering college [...]

Alt Image Text

ESPNU Pacts With MEAC, SWAC Conferences

Brand Marketing

NEW YORK ESPN’s college-targeted sports network ESPNU said it has reached a seven-year agreement with the Mid-Eastern Athletic Conference and the Southwestern Athletic Conference.The two leagues, representing historically black colleges [...]

Alt Image Text

Court TV Online Received 1.2 Bil. Views in ’04

Brand Marketing

NEW YORK Thanks in large part to its coverage of the Scott Peterson trial, Court TV Online properties (Courttv.com, thesmokinggun.com and crimelibrary.com) experienced the most page views in the division’s [...]

Alt Image Text

ESPN Slates New Programs

Brand Marketing

NEW YORK ESPN2 said it is preparing to launch a new talk show, Quite Frankly, hosted by sports commentator Stephen A. Smith, who is also a columnist for the Philadelphia [...]

Alt Image Text

‘Queer Eye’ Spin-Off Will Be Webcast

Brand Marketing

NEW YORK Fans of Bravo’s Queer Eye for the Straight Guy can tune in to its spin-off, Queer Eye for the Straight Girl, on the Web this week. On Wednesday [...]