U.S. Goods Are Preferred, Says Poll

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As Americans prepare to celebrate the first Independence Day post-9/11, a new survey from Euro RSCG MVBMS Partners in New York reveals that more than 4 out of 10 U.S. consu mers don’t care much about where the products they buy come from—but one out of three prefers to buy Amer ican none theless.

The online survey of 1,000 Americans was conducted late last month by Insight Express, a market-research firm.

The survey’s purpose was to uncover how Americans believe they are perceived by the world, and to what extent that perception leads to purchasing decisions, said Ira Mata thia,...



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