Upfront 2004 - The Advertisers: Fast Food

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Media spending should be hot and heavy for the duration of the year as the nation’s top fast feeders continue to try and reinvent themselves. Not coincidentally the three largest burger chains in the world also happen to be three of the biggest media spenders. McDonald’s was the second largest media spender across all categories in 2003, weighing in at $547 million, per TNS/CMR.

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