AT&T filed a lawsuit this week against Verizon Wireless over its series of allegedly misleading ads carrying the tagline “There’s a map for that.”
In those ads, two different maps of the United States are presented side by side: One illustrating Verizon’s vast 3G wireless network, the other supposedly depicting AT&T’s weaker 3G coverage. Specifically, the AT&T map contains a large amount of white space—implying that there are large areas of the country where the company offers no 3G service.
That white space is the point of contention in AT&T’s suit.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in