Marketing Innovation

University of Phoenix Taps WWII Icon Rosie the Riveter to Inspire Working Moms

180LA pays homage in 'We Can Do IT'

The classic symbol adapted to our age of automation. University of Phoenix

By Erik Oster

May 23, 2017

For its latest spot promoting for-profit institution University of Phoenix, 180LA turned to a ubiquitous symbol of American working women dating back to World War II: Rosie the Riveter.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
Recommended articles
You Might Like

Mastering the Intimacy of the Inbox Has Paid Off for Marriott

By Kara Trivunovic

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

Are You Really Listening to the Conversation on Social?

By NetBase Quid

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}