University of Phoenix Taps WWII Icon Rosie the Riveter to Inspire Working Moms

180LA pays homage in 'We Can Do IT'

The classic symbol adapted to our age of automation. University of Phoenix

For its latest spot promoting for-profit institution University of Phoenix, 180LA turned to a ubiquitous symbol of American working women dating back to World War II: Rosie the Riveter.

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@ErikDOster Erik Oster is an agencies reporter for Adweek.