University of Phoenix Dives Into Immigration Debate With Latest Ad

Pivot from its previous campaigns on working parents

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After dedicating its last few ads to themes of female empowerment and the plight of the working parent in today’s America, for-profit University of Phoenix touched on an even more contentious topic in its latest spot: immigration.

While a May ad channeled labor icon Rosie the Riveter, this week’s climactic minute-long “To My Great-Granddaughter” tells the story of an immigrant who worked low-wage jobs in the States before educating herself and eventually becoming both a white-collar professional and a great-grandmother.

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