Universal’s Hollywood Theme Park in Play

LOS ANGELES Universal Studios Hollywood theme park is reviewing its $7 million creative, according to sources.

Finalists are expected to present in meetings scheduled at the end of the month after chemistry checks, per sources.

Contenders include Omnicom Group’s BBDO West, Los Angeles and San Francisco, and independent agencies Cimarron Group, Hollywood, Calif.; davidandgoliath, Los Angeles, which handles advertising for Universal’s theme park in Orlando, Fla.; and Secret Weapon Marketing, Santa Monica, Calif., according to sources. The creative incumbent is Cimarron Group; Omnicom Group’s DDB Los Angeles, handles the media, which is not in play.

Studio officials declined comment. The agencies declined comment or could not be reached.

Universal Studios spent $7 million on mainly radio and outdoor ads in 2005, per TNS Media Intelligence.

This story was updated from a previous post to clarify the agency incumbency and contenders.