United Continental Selects Mcgarrybowen

The New York-based agency beats TBWA\C\D, Arnold

Mcgarrybowen’s hot streak continues.

The New York-based agency that won lead creative duties on Sears and Burger King in the spring now has added United Continental. Collectively, the assignments will add about $40 million in annual revenue to a 9-year-old shop that just eclipsed the $100 million mark last year. 

United Continental’s media spending is estimated at $65 million. The business includes both creative efforts and media planning and buying. Mcgarrybowen's media partner in the pitch was Horizon Media in New York.

"We are honored to have the opportunity to help define the new United—a company born from two world-class airlines with great heritage and heart," said mcgarrybowen CEO John McGarry, in a statement.

The other finalists were TBWA\Chiat\Day in Playa del Rey, Calif and Arnold in Boston.

The combined airline, which is based in Chicago, used New York-based consultant Bajkowski + Partners to manage the search.