United Airlines Hands Global Media Duties to Dentsu in Another Tough Turn for WPP

Wunderman retained production and CRM work

United Airlines announced it’s expanding its partnership with Dentsu Aegis Network, handing the holding company lead global media and social duties following a review launched this summer. Carat will run media planning and buying on the account, with Merkle handling targeted marketing and 360i running social media. The airline’s creative agency of record is Dentsu-owned mcgarrybowen, which retained the account in 2016 after a closed review.