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Do consumers care whether a company has been around since the Year 1? The answer varies, because the prestige of the past (and of the future) is always in flux. At the height of Internet mania a few years ago, the “new economy” future looked great and the “old economy” past looked stodgy. As such, a company like Uniroyal might have done itself more harm than good by emphasizing that it was founded in the same year James Naismith invented basketball.
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