Uninspired by the Olympics, Meat-Market Politesse, Etc. takes

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Sounds like an opportunity for marketers of rods—the kind parents have been sparing since the heyday of Dr. Spock. As reported in Newsweek, a new survey by DYG finds spanking is back in favor. Among parents of children under age 7, 61 percent said spanking is appropriate as a “regular form of discipline.”

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in