Unilever's Global Media Review Is Massive and Will Take Up Most of the Year

Marketer of Axe, Dove and Vaseline spends more than $5 billion in media each year

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Decisions in Unilever's global review of its media business aren't expected before the fourth quarter of 2015, with sources describing the process as "quite conservative" in advance of any shifts that would take effect early next year.

The review is compulsory and happens every three years. That said, the impact of any changes in the current roster of agencies would be huge, given that Unilever spends more than $5 billion in media worldwide each year. In the U.S.

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