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Unilever today said it has launched a global review that encompasses almost all of its media business, including U.S. chores held by WPP Group’s Mindshare. The client spent $640 million in the U.S. alone on ads last year.
On a global basis, Unilever spends more than $7 billion a year on advertising and promotions. Worldwide media spending was not available, but is believed to top $1 billion annually.
Along with Mindshare, various agencies from WPP, Omnicom and Interpublic handle media for the giant packaged-goods company, and all three groups are invited to participate.
A client rep said most of the business in review is handled by Mindshare.
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