Unilever Chooses Nightclub Video Adventure for Major Product Launch

CPG company partnering with NBCUniversal

When a major marketer like Unilever is readying one of its biggest launches by a global comparison, they’re not going to just toss up a TV spot, a slate of banner buys and post a couple tweets. In the case of the company's new hair care product Clear Scalp & Hair Therapy, the CPG company is taking a unique tack: a choose-your-own adventure.