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Single strangers were asked to go on blind dinner dates and feed their potential matches while being filmed for a new campaign from Knorr. The 177-year-old Unilever brand's thinking? That if it paired up people who like the same kind of food, it might spark a romantic connection.
The approach makes sense; according to the brand's research, people are more likely to be attracted to each other if they have the same taste in food. And of course, it's not surprising that the effort, called "#LoveAtFirstTaste," comes from First Kiss director Tatia Pilieva, who seems to excel at getting strangers to be intimate.
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