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How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other.
The video below, titled "First Kiss," features strangers—all wearing L.A. fashion label Wren's fall 2014 clothing collection—meeting for the first time and kissing on camera. Yeah, that's it, but there's so much more. First the people meet, realize they have to kiss each other and cope with those feelings. There's lots of awkward banter, nervous laughter and hesitant movements.
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