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NEW YORK Unilever yesterday unveiled a three-pronged Hispanic marketing program called “Vive Mejor” (“Live Better”) that includes a new bilingual custom publication, a Web site and television integrations.
The consumer products giant will leverage its personal-care (Dove, Caress, Suave) and food brands (Knorr, Lipton, Ragu, Hellmann’s, Lawry’s, Wish-Bone, Skippy) to inform and entertain Latina moms with the interactive initiative.
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