Unilever Begins Major Hispanic Initiative

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Unilever yesterday unveiled a three-pronged Hispanic marketing program called “Vive Mejor” (“Live Better”) that includes a new bilingual custom publication, a Web site and television integrations.

The consumer products giant will leverage its personal-care (Dove, Caress, Suave) and food brands (Knorr, Lipton, Ragu, Hellmann’s, Lawry’s, Wish-Bone, Skippy) to inform and entertain Latina moms with the interactive initiative.

Ivette

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in