Nancy Ayala


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It Takes an iVillage to Reenergize Yahoo Telemundo

Brand Marketing

NEW YORK While Telemundo has long provided Latinas with original and relevant information on its Web site, finding relevant online destinations for Hispanic women in general can be a chore.But [...]

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Reynolds Wrap Unspools Message

Brand Marketing

NEW YORK Bromley Communications has created an ad campaign for Reynolds Wrap Aluminum Foil that reaches out to U.S. Hispanics, as well as cooks in Puerto Rico, Mexico and Panama.The [...]

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Marketers Reach Out to Latinos

Brand Marketing

NEW YORK How best to speak to young people through advertising has always been up for discussion, but how should marketers reach the harder-to-peg bilingual, bicultural Latinos? That was the [...]

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K-C Selects Cultura Group for Hispanic

Brand Marketing

NEW YORK The Cultura Group has been chosen the Hispanic marketing agency for Kimberly-Clark, the client confirmed.A representative at K-C said Dallas-based Cultura would help drive growth for some of [...]

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Rethinking Multiculturalism: Beyond ‘Cultural Relevancy’

Brand Marketing

NEW YORK The power of ethnic audiences is apparent in everyday life. But inherent risks exist when messaging previously meant for a minority group becomes part of the mainstream.In its [...]

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After a Running Start, NFL Goes for Long Haul

Brand Marketing

NEW YORK When the Dallas cowboys meet the Chicago Bears Sept. 23, there will be more for Latinos to watch during Sunday Night Football commercial breaks. “It’s the one game [...]

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McD’s Tri-State Push Savors Flavor

Brand Marketing

NEW YORK Tasked with finding an innovative way to launch McDonald’s Angus Third Pounder in the New York tri-state area for Latinos, advertising agency d exposito & partners opted for [...]

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Univision Names Ad Sales Chief

Brand Marketing

NEW YORK David Lawenda’s appointment to the newly created position of president of advertising sales at Univision is a second homecoming, of sorts, for the sales veteran and Joe Uva, [...]

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LatinWorks Snares Hyundai Hispanic

Brand Marketing

NEW YORK LatinWorks has been selected to lead national Hispanic marketing and advertising efforts for Hyundai Motor America. A national Hispanic campaign including broadcast, print and interactive elements is expected [...]

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Batanga Enlists LatinWorks

Brand Marketing

NEW YORK LatinWorks said it would serve as lead agency for Batanga, a bilingual portal.New marketing efforts, including an increase in social networking content, will help raise the portal’s presence [...]

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Ad Pioneer Zubizarreta Dies at 69

Brand Marketing

NEW YORK Tere Zubizarreta, the iconoclastic founder and CEO of Zubi Advertising, died today. The Hispanic advertising pioneer lost her long battle with cancer.Zubizarreta ran one of the nation’s largest [...]

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Media All-Star: Ray Rodriguez

Brand Marketing

NEW YORK As he walked down the hall for his first official magazine photo shoot, the president and COO of Univision Communications stopped to admire a framed ad of a [...]

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MTV Tr3s Debuts Branding Push

Brand Marketing

NEW YORK MTV Tr3s’ new campaign “Ears” isn’t squeamish about the literal meaning of “use them or lose them.”Rolling out today, the spots show ears falling off musically challenged young [...]

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Heineken Taps MediaVest 42 Degrees for Hispanic

Brand Marketing

NEW YORK Heineken USA has selected MediaVest 42 Degrees, the multicultural division of Starcom MediaVest Group, as its Hispanic media planning and buying agency, the client confirmed today. The agency [...]

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Sprint Makes Latino Connection

Brand Marketing

NEW YORK Sprint Nextel is betting that Nascar’s time has come for Latinos. On Monday, the wireless provider will debut its first Spanish-language TV commercial, “Gotera” (“Water Leak”), featuring Colombia-born [...]