LatinWorks Snares Hyundai Hispanic

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK LatinWorks has been selected to lead national Hispanic marketing and advertising efforts for Hyundai Motor America.

A national Hispanic campaign including broadcast, print and interactive elements is expected to launch next month.

Sergio Alcocer, president and CCO at the Austin, Texas-based Hispanic agency, said the selection was pushed back while the HMA marketing team was restructured at headquarters in Fountain Valley, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in