K-C Selects Cultura Group for Hispanic

NEW YORK The Cultura Group has been chosen the Hispanic marketing agency for Kimberly-Clark, the client confirmed.

A representative at K-C said Dallas-based Cultura would help drive growth for some of its top brands, namely Huggies, Pull-Ups, and Kleenex and Scott paper products.

The agency review involved several shops specializing in Hispanic marketing, though the representative declined to cite which ones.

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