Reynolds Wrap Unspools Message

NEW YORK Bromley Communications has created an ad campaign for Reynolds Wrap Aluminum Foil that reaches out to U.S. Hispanics, as well as cooks in Puerto Rico, Mexico and Panama.

The “Pienselo bien” (“Think it over”) campaign from the San Antonio agency asks that shoppers make the right purchasing decisions. They might pay less for an aluminum foil substitute, but by choosing Reynolds Wrap, you will use less product and have more durability.

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