Univision Names Ad Sales Chief

NEW YORK David Lawenda’s appointment to the newly created position of president of advertising sales at Univision is a second homecoming, of sorts, for the sales veteran and Joe Uva, CEO of the largest Spanish-language media company in the U.S.

“Twenty years ago, Joe gave me my first sales job at Turner Broadcasting, and I worked for Joe for six years on the news side at CNN and Headline News,” said Lawenda.

And like that job and his subsequent executive posts, most recently as senior vice president of Viacom’s MTVN—responsible for ad sales for VH1, VH1 Classic, VH1 Soul, Logo and The N—Lawenda, 40, now will be tasked with developing a fully integrated sales structure covering the entire Univision portfolio: Univision, TeleFutura and Galavision networks; Univision Radio; and Univision Online.