Unicef USA and WWE Team Up to Help Kids in Need

The organizations' top marketing officers discuss how their global partnership promotes children helping children

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When it comes to odd couples, the unlikely pairing of Unicef USA (United Nations Children’s Fund) and World Wrestling Entertainment (WWE) might qualify for such a distinction, at least at first blush.

“We are both brands that are magnificent, but maybe somewhat misunderstood,” acknowledged Shelley Diamond, Unicef USA’s CMO.

It turns out, however, that the two parties may not be such opposites after all. As Diamond explained: “We are both global. We talk to kids all over the world, but most importantly we have a shared mission of helping kids get active and doing good.”

Diamond called the partnership, now in its third year, the “perfect marriage.”

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