Understanding ROI Behind the Live Streaming of Esports

And where to set KPIs so marketers can reap those benefits

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A recent report that live streaming mega-star Ninja aka Tyler Blevins might have as many as 4 million duplicate followers across Twitch, Facebook and YouTube proved less than a bombshell. Loyal fans of gamers are mostly male between the ages 18 to 34 and are likely to follow the same celebrity across multiple platforms.

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