Under Armour's Kevin Plank Steps Down as CEO but Isn't Leaving Entirely

He's led the athletic clothing company since its founding in 1996

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Under Armour will soon be under new leadership at the very top of the athletic clothing company: Founder Kevin Plank is stepping down from his post as chief executive.

Patrik Frisk, who currently serves as Under Armour’s chief operating officer, will be taking his place starting in 2020.

Plank won’t be leaving Under Armour entirely: He’ll remain executive chairman and brand chief of the company, and retain his leadership position on the company’s board.

But his departure as CEO is truly the end of an era at the brand: Plank has held the top job at Under Armour since its founding in 1996, in his grandmother’s Washington D.C.

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