Uber Secures Arena Naming Rights to Celebrate 10 Years in Germany

Uber will claim the naming rights to two venues in Berlin, as well as the surrounding entertainment district

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To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin.

Effective March 22, 2024, Mercedes-Benz Arena will become Uber Arena, while the Verti Music Hall will become Uber Eats Music Hall. The surrounding entertainment district, Mercedes Platz, which houses restaurants, a cinema and bowling alley, will be renamed Uber Platz.

According to AEG, Uber and AEG aim “to elevate [the] guest experience at all levels, from transport arrival and departure, as well as bringing innovative new food and beverage ordering options to events.”

“This one-of-a-kind investment is a big testament to our commitment to German cities and in particular to Berlin’s art, culture and sports scene,” said Christoph Weigler, head of Uber Germany.




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