U.S. Census Bureau Launches $500 Million Campaign to Count Every American This Decade

More than 1,000 creative elements will go into the outreach effort by 13 agencies

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The U.S. Census Bureau’s public education outreach efforts in 2020 for the national decennial census will culminate in the most sophisticated campaign to date—with an approximated price tag of $500 million.

More than 1,000 creative print, radio, tv and digital spots were made for the “Shape your Future. START HERE.” campaign. From today until June 28, it’s estimated this work will reach 99% of households multiple times.

Per Michael C. Cook, chief of the bureau’s public information office, it would take more than six hours to view (and listen to) all of the ads in one sitting.

At a presser today, the bureau showed an 30-second spot called “Everything Counts,” that begins with: “In America, we all count.

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