Twitter Created a Custom Font to Better Reflect Its Brand

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Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection.

Leslie Berland, Twitter’s CMO, announced the company’s brand refresh in a Twitter thread this week, sharing that the goal is to accurately illustrate the depth of conversations happening on the platform through imagery and typography.

As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images.

Tiffany Moustakas

Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.

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Twitter Just Created a Custom Font to Better Reflect Its Brand Identity

It's all part of the platform's marketing refresh

Tiffany Moustakas

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Tiffany Moustakas