Twitter Just Created a Custom Font to Better Reflect Its Brand Identity

It's all part of the platform's marketing refresh

GIF of Twitter and its new design
Twitter unveiled its marketing refresh on Wednesday. Twitter

Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection.

@tiffmoustakas Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.