Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.
One of the Best Diss Tracks About New York Is Courtesy of … a Cincinnati Agency?
Yeah, New York is a stressful place to live. Not many will deny that. Cincinnati agency Empower keyed in on that in a recent recruitment video that throws some good-natured ribbing at the “City That Never Sleeps.”

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in