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DoorDash has been working diligently to expand the scope of its reach both within its long-standing partnerships with local restaurants and beyond. A big part of that effort involves creating inroads with millennials and Gen Z, two of the most powerful consumer bases today. For the delivery brand, the best way to strengthen those relationships was to meet the people where they are: in gaming.
Streaming juggernaut Twitch notes that 79% of people aged 13 and over in the U.S.
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