TBWA\Chiat\Day Takes Home a Grand Clio Sports Award for Gatorade’s Jeter Send-Off

Also, ESPN's Stuart Scott memorialized for lifetime achievement

TBWA\Chiat\Day's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports award for film at the Clio Sports ceremony in New York last night. It was one of nine awards presented for creative excellence in sports.

The ceremony also featured the presentation of a Lifetime Achievement Award in memory of the late ESPN anchor Stuart Scott. ESPN's Scott Van Pelt presented the award to Scott's family, and starting next year, the honor will be renamed the Stuart Scott Lifetime Achievement Award.

At the ceremony, Susan Scott, Stuart's sister, unveiled the Stuart O. Scott Foundation, which will launch in October. It is, she said, "his vision from his hospital bed" and will focus on "caring for cancer fighters in their everyday struggle to lead a normal life, in exactly the way that he was able to."

The other Grand Clio Sports award winners were:

  • "805 Million Names," by Sweden's Forsman & Bodenfors for the United Nations World Food Programme, won in two categories: public relations and partnerships, and sponsorships and endorsements.
  • "Bacon," by Venables Bell & Partners for Reebok, won for design.
  • "Subzero," by Miami Ad School for REI, won for student out-of-home.
  • "The Pursuit," by R/GA for Equinox, won for innovative.
  • "The Inverted Jersey," by Brazil's Africa agency for Botafogo de Futebol e Regatas, won for engagements/experiential.
  • "Hockey Heaven," by Canada's Rethink for Molson Canada, won for digital/social.
  • "Daytona 500 Bus Wraps—Go Daddy," by Fox Sports Marketing for Fox Sports, won for out-of-home.

Former New York Giants running back Tiki Barber hosted the awards, which were presented during a gala dinner at Cipriani 42nd Street. Founded in 1959, the Clios are international awards competitions held throughout the year for creative professionals in advertising, sports, fashion, music, entertainment and health care. The Clio Sports awards debuted last year.

Gatorade received the inaugural Clio Sports Brand Icon Award, which recognizes one brand that has become a permanent fixture in popular culture. Mark Tatum, the NBA's deputy commissioner and COO, presented the award to Brett O'Brien, svp and gm of Gatorade and Propel.

The full list of gold, silver and bronze winners across 17 categories was announced in June. The Clio Sports jury was made up of industry leaders including Scott O'Neil, CEO of the Philadelphia 76ers, and John Miller, CMO of the NBC Sports Group.

"In our second year, Clio Sports has continued its growth as a global brand," Clio president Nicole Purcell said in a statement. "Our winners this year include more than 35 international recipients representing sports creative featuring athletes in tennis, golf, football, hockey and many more. The powerful entries we received are a refreshing reminder of the rich talent that exists in sports marketing and advertising."

(Adweek and the Clio Awards are both owned by affiliates of Mediabistro Holdings LLC.)