Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
With A Historical Tone, DMB&B Spots Burnish Airline’s Personality
CHICAGO–Fall advertising for Trans World Airlines takes an aspirational tack, likening today’s frequent business fliers to aviators of yore.
Two TV spots from D’Arcy Masius Benton & Bowles, St. Louis, break this week. The spots use a voiceover to suggest that, like the pioneers of flight, today’s frequent fliers have a “resourceful determination to get the job done.” The spots contain sepia-toned footage of pilots, in goggles and leather jackets, sitting in their 1920s aircraft, cutting to shots of modern-day travelers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in