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NEW YORK Turtle Wax next year will release what it hopes is the iPod of shine: a clear wax that leaves no chalky residue, doesn’t require elaborate buffing and is safe for non-metal surfaces.
The new entry, Turtle Wax Ice, is a departure from traditional waxes, including the company’s other products that leave a whitish residue and are hard to remove from plastic and rubber.
The company will back the product with its largest campaign to date.
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