Karl Greenberg


  • This is a Profile

    Chevy in Times Square: ‘New Year, New Tahoe’

    Brand Marketing

    NEW YORK Chevrolet said it would launch its redesigned 2007 Chevy Tahoe in New York’s Times Square on New Year’s Eve. The company will elevate a pair of Tahoes above […]

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    Ford to Pull Ads From Some Gay Media

    Brand Marketing

    NEW YORK Ford Motor Co. confirmed today that the company’s Jaguar and Land Rover brands would no longer advertise in publications such as The Advocate, aimed at the gay community.Ford […]

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    Turtle Wax Sees Ice as a Clear Winner

    Brand Marketing

    NEW YORK Turtle Wax next year will release what it hopes is the iPod of shine: a clear wax that leaves no chalky residue, doesn’t require elaborate buffing and is […]

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    Ford CEO Returns to Ads

    Brand Marketing

    NEW YORK Ford Motor Co. chairman and CEO Bill Ford Jr. will once again take a star turn in the carmaker’s television commercials breaking this week, the company said. The […]

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    Saab Jets, Cars Travel in Tandem

    Brand Marketing

    NEW YORK Saab is launching its first image campaign in over a year to support several new and refreshed vehicles and to help anchor the drifting brand to something tangible: […]

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    Characters Carry Chrysler’s SUV Message

    Brand Marketing

    NEW YORK DaimlerChrysler is launching an interactive and direct TV campaign this week that centers on a series of short sitcom-style features about a fictive family, the Mudds. The episodic […]

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    Jed Connelly and Jan Thompson, Nissan

    Brand Marketing

    The more successful a tagline becomes, the more it takes on shades of new meaning. In 1998, Apple urged computer users to “Think Different,” but it was Apple who later […]

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    Kia Fires President, CEO; Adds VW Exec

    Brand Marketing

    LOS ANGELES As Kia Motors America’s annual dealer meeting ended today in Las Vegas, so did the tenure of president and CEO Peter M. Butterfield, who was dismissed without explanation […]

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    Chevy Silverado Sheds ‘Like a Rock’

    Brand Marketing

    NEW YORK Chevrolet is introducing another installment of its year-old “American Revolution” brand campaign, with a new spot for its Silverado truck line from Campbell-Ewald.Gone is “Like a Rock,” the […]

    This is a Profile

    Dodge Seeks Star for Hemi Campaign

    Brand Marketing

    NEW YORK DaimlerChrysler’s Chrysler Group is casting for a new campaign backing the 2006 iteration of its full-size pickup, the Dodge Ram. The campaign, via BBDO, Detroit, includes TV, print […]