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TurboTax has released its 2021 Super Bowl ad—a 45-second comedy spot that builds on the brand’s broader campaign to position its tax experts as accessible advisers for everyday people.
Titled “Spreading Tax Expertise Across the Land,” the lighthearted and quirky spot begins on a cattle farm, where scores of accountants on self-propelled desks are sweeping across a field with the vibe of an alien invasion.
“In some places, they tax flatulence,” says one expert named Eric as the camera pans in.
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