TurboTax Accountants ‘Spread Expertise Across the Land’ in Quirky Super Bowl Ad

Wieden+Kennedy positions the longtime Big Game advertiser as a solution to decoding America's complex tax system

TurboTax's eighth consecutive Super Bowl ad appearance focuses on odd details of state tax law. TurboTax

TurboTax has released its 2021 Super Bowl ad—a 45-second comedy spot that builds on the brand’s broader campaign to position its tax experts as accessible advisers for everyday people.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.