Trump’s Super Bowl Commercial Features Alice Johnson Discussing Her Clemency

It's the 30-second Super Bowl ad from the president

Donald Trump's first 30-second ad appeared in the first quarter of the Super Bowl. Trump Campaign
Headshot of Sara Jerde

UPDATE: Donald Trump had one Super Bowl ad; another 30-second commercial for his re-election campaign aired after the game ended.

Donald Trump aired a 30-second ad in the first quarter of the Super Bowl featuring Alice Johnson, who was granted clemency in 2018 after pressure from celebrity Kim Kardashian West.

The Super Bowl ad from Trump’s re-election committee featured Johnson expressing gratitude for her release in news interviews. Johnson had been put in prison, along with 15 others, for her part in a cocaine distribution ring.


“My heart is just bursting with gratitude. I want to thank President Donald John Trump,” Johnson said in the ad. Notably, the rhetoric Trump has used to discuss the release of prisoners charged with low-level offenses like Johnson often conflicts with the actions the Department of Justice is actually taking to release them.

Trump will have another 30-second ad later in the game that will highlight the policies he’s put in place to encourage employment in the U.S. Trump tweeted after the ad ran, “Together, let’s ‘Keep America great!'”

Conversely, a 60-second ad from Democratic presidential hopeful Michael Bloomberg will focus on the candidate’s policy toward gun control when it runs after halftime.


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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