Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Monét X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul’s Drag Race All Stars, launching her own talk show and securing a network of super fans, she seems to be delving into yet another industry. The gold in question? Cans of Truly iced tea hard seltzer.
Throughout the week, the brand has encouraged fans to share their golden moments using #ThisIsGold in anticipation for the star’s live Twitter event today at 3 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in