Truly Taps Drag Queen Monét X Change to Launch Iced Tea Hard Seltzer

The brand wants to establish itself as the gold standard in the industry

Monét X Change can finally add gold appraisal to the skills section of her resume. After winning RuPaul’s Drag Race All Stars, launching her own talk show and securing a network of super fans, she seems to be delving into yet another industry. The gold in question? Cans of Truly iced tea hard seltzer.