For Trojan, Inventive Packaging Made the Sale When Advertising Wasn’t Allowed

The year 2016 saw a lot of talk about the state of American manufacturing—about jobs making stuff for great American brands. And while most of the discussion centered on products like General Electric lightbulbs and Carrier air conditioners, it’s worth pointing out one brand that’s received very little press—even though all of its manufacturing takes place in the U.S. (in Colonial Heights, Va.); even though untold numbers of the 500 million products it turns out yearly are used every day of the week.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.