Tripadvisor Uses Street Art, Augmented Reality to Promote San Diego

Murals in three U.S. cities will encourage people to visit the California destination

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In an effort to promote San Diego tourism, Tripadvisor partnered with the San Diego Tourism Authority to launch a campaign called “The Sunny Side of Things,” which will feature hand-painted street murals in three U.S. cities created by San Diego artists.

From April 3-30, people in New York, Los Angeles and Chicago will be able to scan a QR code incorporated into each street mural to activate an augmented reality experience on their smart device inspired by the mural.



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